I was anticipating the arrival of the Sigma SD1 and hoping that its price will be reasonable enough. With the advantage that they have with the Foveon sensor and a good pricing they should capture a sizeable market share in no time. But no, if the reports here and here are true, then in my view they are not going for mass market penetration but instead they are aiming for mass profit. I am definitely put off by it and I believe many others like me will.
Until there is a similar technology coming from another manufacturer, and I hope it will be soon, and produce a reasonable camera with reasonable price, the name Sigma is now off my list.